RESEARCH AND EXPERIMENTATION | RESEARCH AND INNOVATION | CORPORATE EN
RESEARCH REPRESENTS A CRUCIAL AND STRATEGIC ELEMENT OF THE CORPORATE DEVELOPMENT POLICY, IN WHICH B&B ITALIA INVESTS FINANCIAL AND HUMAN RESOURCES. B&B ITALIA HAS ITS OWN INTERNAL RESEARCH AND DEVELOPMENT CENTRE WHICH ENCOURAGES, INTERPRETS AND CHANNELS THE CREATIVE ENERGY OF ITS DESIGNERS. THE CR&S FUELS A CONTINUOUS INNOVATIVE PROCESS, CREATING THE BRIDGE BETWEEN COMPANY AND DESIGNER.
THE CHOICE OF THE RIGHT DESIGNER TO CREATE A PRODUCT IS A CRUCIAL MOMENT FOR THE SUCCESS OF AN INDUSTRIAL PROJECT. THROUGH THE YEARS, THE COMPANY HAS BEEN ABLE TO INVOLVE MANY INTERNATIONALLY KNOWN DESIGNERS, CHANNELLING INDIVIDUAL TALENTS AND CREATIVE EXPRESSION INTO CREATING A UNIQUE AND INIMITABLE “B&B ITALIA” PERSONALITY. DESIGNERS WHO HAVE BEEN PART OF THE COMPANY’S HISTORY: ANTONIO CITTERIO, MARIO BELLINI, AFRA AND TOBIA SCARPA, JEFFREY BERNETT, NAOTO FUKASAWA, GAETANO PESCE, PAOLO PIVA, ROBERTO BARBIERI, VINCENT VAN DUYSEN, UWE FISCHER, JAMES IRVINE, STUDIO KAIROS, PATRICIA URQUIOLA AND ZAHA HADID.
THE CR&S IS THE FOCAL POINT BETWEEN THE CONCEPT AND THE FINISHED PRODUCT. THIS IS WHY THE CENTRE’S PREMISES WERE DESIGNED BY THE STUDIO CITTERIO & PARTNERS TO CONTAIN RESEARCH LABS, GRAPHICS AND ADVERTISING OFFICES, STORE LAYOUT DESIGN, TRAINING ROOMS, PRODUCT DEVELOPMENT LABS, THE HISTORICAL ARCHIVES, A PHOTO STUDIO AND, LAST BUT NOT LEAST, THE ON-SITE SHOWROOM.
THESE FACILITIES HAVE ALLOWED B&B ITALIA TO PROPOSE AND PROMOTE SOME OF THE MOST SUCCESSFUL PRODUCTS WORLDWIDE, AND ABOVE ALL, TO MAKE A NAME FOR ITSELF AS A MANUFACTURER WITH HIGHLY INNOVATIVE, TECHNOLOGICALLY ADVANCED CAPACITIES. B&B ITALIA HAS RECEIVED MANY ACKNOWLEDGEMENTS AND AWARDS, INCLUDING FOUR “GOLDEN COMPASSES”.
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