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2000 | A BRIEF HISTORY | CORPORATE EN

THE BEGINNING OF THE MILLENNIUM SAW EVENTS WHICH CREATED NEW POLITICAL AND CULTURAL BALANCES. THE CONSTANT CHANGES IN ITALIAN DESIGN THROUGH THESE YEARS CONTINUED TO BUILD ITS INTERNATIONAL REPUTATION. AS IT HAS ALREADY DONE IN THE PAST, B&B ITALIA CREATED PRIVILEGED RELATIONSHIPS WITH SEVERAL DESIGNERS, RESULTING IN DECISIVE NEW DESIGNS. PATRICIA URQUIOLA CREATED IMPORTANT PROJECTS FOR B&B ITALIA SUCH AS FAT-FAT AND LENS (2002-2003), TUFTY TIME AND LAZY (2005). SHE ALSO DESIGNED THE COLLECTION CANASTA (2007), WHICH WAS IMPORTANT IN LAUNCHING B&B ITALIA OUTDOOR, THE NEW LINE OF FURNISHINGS THAT TOOK THE COMPANY’S INNOVATION AND DESIGN OUTSIDE TO PROVIDE PLEASANT, COMFORTABLE GARDEN AND PATIO SETTINGS. AND THEN THERE WERE SPECIAL ENCOUNTERS, THAT LED TO LASTING PARTNERSHIPS AND EXCEPTIONAL AFFINITIES. THROUGH ANTONIO CITTERIO, THE DEEP KNOWLEDGE OF STYLE AND DESIGN EMERGED AS THE VOCATION OF MAXALTO: CONSTANT RESEARCH INTO QUALITY AT THE MEETING POINT OF SOPHISTICATED CRAFTSMANSHIP AND TECHNOLOGY. THE NEW COLLECTIONS SIMPLICE [2001] AND AC [2003] WERE LAUNCHED. THEY SHOWED THE BRAND PHILOSOPHY, MORE AUSTERE FORMS AND DESIGN, MORE ESSENTIAL VOLUMES, AND A NEW RANGE OF WOODS AND FINISHES WHICH EFFECTIVELY MIRRORED TRENDS IN CONTEMPORARY STYLE. THE B&B ITALIA LIFESTYLE MOVED INTO THE PUBLIC AREA (OFFICES, RESTAURANTS, LOUNGES, HOTELS…) AND WITH THE B&B ITALIA PROJECT COLLECTION THE FIRM ACKNOWLEDGED THE TREND AND DESIRE TO “EXPERIENCE” DESIGN AND QUALITY OUTSIDE THE HOME. IN 2006, B&B ITALIA ACQUIRED 50% OF MOOOI, A DYNAMIC DUTCH FIRM THAT MAKES FURNISHING ACCESSORIES AND LIGHTING UNDER THE GUIDANCE OF ITS BRILLIANT ART DIRECTOR, MARCEL WANDERS. B&B ITALIA AND MOOOI WORK TOGETHER LINKED BY THE SAME PASSION FOR INNOVATION AND DESIGN BUT WITH RESPECT FOR DISTINCT AND COMPLEMENTARY PERSONALITIES AND STYLES.

2000

GALLERY

b&b italia

DESIGNER

MAXALTO COLLECTION

b&b ITALIA PROJECT

b&b italia outdoor

MAXALTO COLLECTION

b&b ITALIA PROJECT

b&b italia outdoor