Photos Tommaso Sartori / Art Direction PC Studio
The new advertising campaign of Maxalto, B&B Italia brand, will be on air from March on the major Italian and foreign magazines.
Two subjects which highlight the furniture exellence and the collection philosophy: the table Xilos and the chairs Acanto for the dining area; the sofa Lucrezia, the armchairs Febo, the small table Pathos and the consolle Orione for the living area.
The rooms of a charming old Normandy castle are the background to the furniture: extremely tall windows that filter the unmistakeable light of the North, pure white boiserie panelling, stucco and original parquet.
The location, important yet neutral, becomes the stage-like setting in which the Maxalto furniture steals the limelight: classical but contemporary at the same time, elegant and painstaking but never severe; on the contrary, at times it is tempted by hints of glamour and flashes of colour.
The valuable craftsmanship of the past dialogues with and emphasises the consummate quality of Maxalto’s designs.
In accordance with the creative verve of its designer Antonio Citterio, Maxalto draws inspiration from the spirit of the middle-class room and the lessons of the finest interior decorators of the 20th century, associating the aesthetics of the contemporary world with the artistic concepts of classic tradition.